10 million MSN video streams, most simultaneous online concert viewers ever

July 11, 2007 at 3:37 pm | Posted in Climate change, Live Earth, MSN, Statistics | 2 Comments


A landmark audience of viewers from around the world has united at http://www.LiveEarth.MSN.com to experience the excitement of today’s Live Earth concerts and to confront the threat of global warming. As of 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever.

Viewers worldwide have already watched the Live Earth concerts via the live webcast, and the LiveEarth.MSN.com audience will only increase. On-demand footage of all performances, along with artist interviews, backstage footage, easy searching capabilities for specific songs, artists and more, will be available from all eight official concerts at LiveEarth.MSN.com for the next several weeks.

“History is being made today,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live.”

Live Earth on iTunes“Live Earth is committed to providing our global audience with ways to “Answer the Call” and individually make a difference to help solve the climate crisis,” said Kevin Wall, founder and producer of Live Earth. “By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign we’re able to communicate this message on a mass-scale in a way that engages people and inspires them to act.”

The people who focus on TV ratings are missing the point. Kids are way ahead of the older generation, and have completely different viewing habits, so statistics quoted by the likes of FOX News and scoffed at by certain bloggers are measuring interest and influence the old-fashioned way 😉



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  1. Live Earth: Against Climate Change with smart Cars

    The Live Earth concerts to raise awareness of global warming started with live music performances from Bon Jovi, The Police, Jennifer Lopez, Shakira, Madonna, Genesis and hundreds of top international acts to rally support to combat climate change and broadcasted for a period of twenty-four hours.

  2. This is good news – it’s also worth noting that on UK telly, Live Earth’s advertising was competing with superficially similar events like the concert for Diana and ‘T in the Park,’ so the telly-focused audience probably didn’t get a particularly clear message. Plus, Live Earth’s policy of using acts who were in the area to reduce the concert’s carbon footprint didn’t get much airtime, so I’d guess that many thought the ‘eclectic’ mix of acts reflected less support from other big-name bands. Unfortunately, the term ‘eclectic’ appeals more to the existing Green community and other ‘Outsiders’ than to the mainstream mob.

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