the innocent news of a world first breakthrough for plastic bottles

September 26, 2007 at 5:37 am | Posted in 100%, breakthrough, Carbon reductions, Climate change, Environment, Good News, innocent drinks, Optimism, plastic bottles, recycled plastic, world first | Leave a comment
26th September 2007

Hello. It’s not every week we get to tell you about a world first. But we did it – we made a bottle from 100% recycled plastic. And it’s on the shelves now…

Doing it first
Our bottles are now made from 100% recycled plastic. It’s a world first, and heralds a huge reduction in our carbon footprint. Here are some facts, comparing the new bottle’s impact versus the old 50% recycled version:

  • 20% reduction in materials (we’ve made the bottle lighter)
  • 55% carbon reduction
  • 100% recycled content
  • 100% recyclable

  • Next up, we’re changing our label paper so that it’s made from 25% recycled content and 75% FSC certified paper, and we’ll be working on getting this better too.

    Making our business better involves a series of steps. Sometimes they’re small and almost unnoticeable; sometimes they’re pretty big and have a large impact on the way we treat the planet. Today is one of the slightly bigger days, but we’ll keep doing the small stuff too. We’ll keep working on the rest, because we want to build a company that we can be proud of.

    I just received this message in an email from innocent drinks, whose updates I positively and definitely subscribe to. Unlike Rapleaf, this innocent company is up to some good. Long may innocent drinks reign!


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