Google Partners for the UK Carbon Footprint Project

November 1, 2007 at 9:48 am | Posted in Act on CO2, AMEE, British Gas, BSkyB, Carbon calculators, Carbon emissions, Carbon footprints, Carbon neutral, Carbon reductions, d::gen, Defra, Driving innovation, Energy efficiency, Energy Saving Trust, Environment, Google, Google Groups, Partners, Projects, Removing barriers to progress, RSA, Sustainability, UK, UK Government | 2 Comments

Hi matt,
You are right: there does appear to be a specific push for carbon awareness this month. Good!

Google has worked with a number of organisations, the government and companies on this project:

  • Energy Saving Trust is a non-profit organisation, funded both by government and the private sector, and is one of the UK’s leading organisations addressing the damaging effects of climate change. Its aim is to cut emissions of carbon dioxide (CO2) by promoting the sustainable and efficient use of energy in the domestic sector.
  • Act on CO2 is a UK Government campaign that offers help and advice for consumers to help them reduce their CO2 emissions.
  • The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) is a progressive, wholly independent body, working to remove barriers to social progress. Through a programme of projects, events and lectures, it drives ideas and innovation, supported by an international network of 26,000 Fellows.
  • The UK Government Department for the Environment Food & Rural Affairs (Defra)
  • In 2006 BSkyB became the world’s first carbon neutral media company, and the company has a range of activities and commitments around environmental sustainability.
  • British Gas has created a website showing the energy efficiency of all areas of the UK plus hints and tips to help you save energy and money.
  • d::gen created and operates AMEE, the CO2 and user-profiling engine that powers the Google UK Carbon Calculator.


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  1. I would like to add carbon calculation to my website.
    I am writing about climate Change,carbon footprints, Gas emissions etc. I am advising readers to have their carbon footprints calculated.
    Any ideas for including footprint calculating to my website: superhealtheDOTcom

  2. Google has partnered with a list of British companies and organisations, as well as a government department, to provide the UK Carbon Footprint Project. You get some idea of how much information is required and how complex a carbon calculator can be, (and can guess how much support may be involved in keeping it up-to-date). I would recommend you link to an external carbon calculator from your website, such as (but not limited to) the Google UK Carbon Footprint Project mentioned, if you want to encourage people to find out their own carbon emissions. Note this is country-specific.

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